How to talk about our technologies
We want everyone to understand the benefits of our products. Therefore, we need your help in telling people about them! Here we have put together different types of materials that can help you communicate with your customers - in text and images.
We focus on the effect of FIR
All our technologies have the powerful effect of FIR in common. The Back on Track Effect, as we like to call it, is the cornerstone of our business. Therefore, when we talk about our products, this is where we should always put our full focus. Our products convey an effect. The material is “active” - in the sense that it actually interacts with the wearer, harnessing body heat and sending back FIR.
Welltex - at the centre of attention
Welltex is our most well-known textile technology. Its history starts with the founding of the company. As we have wanted to further develop our product range to include clothing and other practical everyday products - still featuring “the Effect” - we have also added a couple of new textile technologies to our portfolio. This has resulted in the introduction of Iontex and Haematex.
The reason is that these customised versions of the original technology allow for the minerals to be incorporated into functional materials that provide a completely new set of properties; different from those required in, for instance, therapeutic braces and supports.
However, all products give off the Back on Track Effect.
So, how should you communicate this?
We have provided you with copy-and-paste answers to easily answer the most common questions about what the Back on Track Effect and our technologies actually are.
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The short version
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Welltex is a textile technology making the fabrics of everyday wearable items able to absorb and emit far infrared energy (FIR), harnessed from the wearer’s own body heat. The resulting “Back on Track Effect” stimulates blood flow and exerts a therapeutic influence on muscles and joints.
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The long (and preffered) version
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Welltex is Back on Track’s original textile technology, born with the founding of the company. Welltex is formulated to turn textiles “active”, so that they can make fabrics of everyday wearable items absorb and emit far infrared energy (FIR), harnessed from the wearer’s own body heat. Through innovation, the original formula has been adapted for use on fabrics with a wide range of properties. This has resulted in the introduction of Iontex and Haematex.
The “Back on Track Effect” stimulates blood flow and exerts a therapeutic influence on muscles and joints.
It works as follows: Specific minerals, fused into every thread of the fabric, absorb the far infrared (FIR) portion of the wearer’s body heat – and send it right back into the tissues. This has been shown to stimulate blood flow and thus help keep muscles and joints warm, supple and flexible.
Download our assets
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